mymodel in the press
Resources for journalists, researchers, and investors covering the consent economy, audience intelligence, and the future of advertising.
Quick Facts
About mymodel
mymodel is an audience intelligence platform that rebuilds the relationship between brands and consumers from the ground up. Users build a 360-degree behavioral Stats Card — a digital profile they own completely. Brands search for and deploy Audience Orders into matching behavioral segments, paying users directly for permission to reach them.
Unlike data brokers or ad networks that extract and resell consumer data without consent or compensation, mymodel makes the payment the consent. Every transaction is per-offer, explicit, and 100% of the payment goes to the user. mymodel earns through membership and transaction fees — additive to, not taken from, user earnings.
The result is the first audience intelligence system where the quality signal is verified by the financial commitment of the consumer: people who accept an Audience Order are real, motivated, and self-identified.
Founder
Jordan Smith is the founder and CEO of mymodel, building the infrastructure for a consent-based data economy. Prior to mymodel, Jordan developed deep expertise in consumer data systems and digital advertising — giving mymodel an insider's view of the architecture it's replacing. mymodel is Jordan's thesis that the consumer's relationship with their own data is the most underpriced asset in advertising.
Press Contact
Brand Assets
The Pitch in One Paragraph
The ad industry built a $600B business on data it took without asking. mymodel is the correction: a platform where consumers own their behavioral profile, brands pay to reach them directly, and every transaction is a willing, compensated exchange. The market for consent-based audience intelligence is the next decade of advertising infrastructure — and mymodel is building the rails.