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The Ad Industry Runs on Guesses.
We Built the Answer.

Consent unlocks superior intelligence.

We built the infrastructure for it.

Verified audiences. Live behavior. Deterministic results.

The Data You're Buying Is Broken.

$315B

the global data broker market — built on consumer data people never consented to sell

Mordor Intelligence, 2026

~50%

the accuracy of audience data brands buy — data without consent is data without context

Truthset / CIMM Household Identity Study, via Ad Age

1 in 3

ads on the world's most data-rich targeting platform still reach the wrong person

Meta Transparency Center / independent audit, 2023

That's where we are. The problem isn't your targeting strategy — it's your data.

We have invented a new category.

We call it Granted Data:

live behavioral insights that users have actively permissioned brands to access.

Here is how it stacks up.

Data TypeSourceQualityBest ForLimitationCostCompliance
Third-party Data brokers Probabilistic, stale Quantity > quality motions Requires enormous volume.
Compliance risk. Dwindling supply.
$$$$ High risk
CPRA / GDPR exposure
First-party Brand's own collection Good but limited scale Converting people already
in your ecosystem
Confined to people who've
already interacted with you.
$$$ Low risk
Owned data, limited scope
Zero-party Surveys, panels Self-reported, bias-prone Focus groups & qualitative Small samples.
Stated vs. revealed preference.
$$$$ Low risk
Declared, hard to audit
Granted mymodel Deterministic.
Real-time.
360° profile.
Finding & winning
net-new users
GA July 2026 $$ Zero risk
Active consent, auditable
Third-party
SourceData brokers
QualityProbabilistic, stale
Cost$$$$
ComplianceHigh risk — CPRA / GDPR exposure
First-party
SourceBrand's own collection
QualityGood but limited scale
Cost$$$
ComplianceLow risk
Zero-party
SourceSurveys, panels
QualitySelf-reported, bias-prone
Cost$$$$
ComplianceLow risk
Granted — mymodel
QualityDeterministic. Real-time. 360° profile.
Best forFinding & winning net-new users
Cost$$
ComplianceZero risk — active consent

How it works

From match to insight,
in 24 hours.

01
Step 01

Search Our Network

Search a network of users who've opted in to be discovered. Every match is verified against your exact criteria — behavior, location, and intent signals, not probabilistic guesses.

See what users experience →
Searching network...
0 myModel users match your criteria
100% consent-verified Live behavioral data Exact match
02
Step 02

Request Access

Send a consent offer — minimum $5 per user — to matched users in your audience. Once sent, users have 24 hours to accept or decline. A transparent 1:1 transaction that earns access the only honest way: by asking.

9:41
m
mymodel now
Glossier sent you an offer
30-day Stats Card access · $7.50
24 hours to respond
03
Step 03

Your Audience Activates
in 24 Hours

The moment users accept, your window opens. In 24 hours, their consented behavioral data populates your dashboard — your audience, live and ready to act on.

17
hours
:
42
min
:
09
sec
2,847 / 8,240 accepted 34%
● Processing insights
04
Step 04

Ask Anything.
Activate Instantly.

When users accept your offer, they share their behavioral data through Audience GPT for a 30-day window. No analytics work — just ask any question and get immediate intelligence on your verified audience.

The moment you know enough, activate.
Push them live across Meta, TikTok, and your full ad stack in one click.

Audience GPT — mymodel Platform
Consented Audience: Women 25–34, NYC · 4,200 users · 30-day access
Consent doesn't just improve your targeting. It changes the entire nature of the relationship you're entering.

You might be showing up,
but how are you landing?

Scenario 01

Your ad found them at exactly the right moment.

Without mymodel you become... With mymodel you become...
The Digital Stalker

"Is my phone listening to me?"

Zero Trust Ad Avoidance Creep-Factor Tax
The Relationship

Intrusive. You're a stranger who knows too much — and that's the whole problem.

The Vibe

Your precision triggers paranoia, not interest.

The Result

Defense Mode. Your perfect timing feels like you're listening through the vents.

Without mymodel
The Invited Guest

"I've literally been looking for this."

Warm Leads Earned Trust LTV Upside
The Relationship

Reciprocal. You paid for your seat at the table — and you're welcome there.

The Vibe

Relevance that lands like a recommendation, not an imposition.

The Result

They showed up warm. They leave loyal.

With mymodel

Scenario 02

Gen Z has no reason to pick you over a competitor.

Without mymodel you become... With mymodel you become...
The Digital Rando

"Who are you again?"

No Recall No Pull Coin Flip Conversion
The Relationship

Creepy. One of a dozen brands they saw today — but somehow you knew exactly what they were shopping for. They didn't ask you to.

The Vibe

Not a vibe was caught.

The Result

Ad spend without brand affinity is just rent you pay to be ignored.

Without mymodel
The Cult Favorite

"Where have you been?"

High LTV Earned Advocacy Community Moat
The Relationship

Lifelong Stan. You asked before you showed up. That's the whole difference — and Gen Z noticed.

The Vibe

A discovery that feels overdue.

The Result

You've earned a fan and a place in the zeitgeist as an ethical, favorable business.

With mymodel

Stop Guessing.
Start Sniping.

First movers don't just get better data. They get a head start no budget can buy back later.
The founding cohort is forming now.

🔍
1-in-3
Meta Gets Wrong
The world's most data-rich platform still misfires on every third ad.
💸
$9k/mo
You're Burning This
Average DTC waste on audiences that were never yours to begin with.
100%
Match Accuracy
Deterministic, consented signals. No guessing. No waste. No excuses.
🎯
Limited
Founding Slots
Applications reviewed now. Your competitor is already looking at this.
🔒
For Life
Founding Pricing
Locked permanently. Plus the Verified Ethical Data Badge. Yours to own.
Join the Founding Cohort