The consent layer for consumer data
mymodel is audience intelligence infrastructure — the system where brands pay consumers directly for verified behavioral access. The payment is the consent. Every transaction is its own consent event.
A multi-billion dollar industry running on data it can no longer reliably access
Consumer data is the foundation of digital advertising. The infrastructure that collects it — third-party cookies, device IDs, opaque data broker pipelines — is being dismantled by regulation and platform policy simultaneously.
No consent-based infrastructure exists at scale
Brands need behavioral audience data. Consumers generate it every day and have never been compensated for it. No system currently connects them with direct, explicit, paid consent as the mechanism.
Consent-based data is categorically better signal
A consumer who explicitly accepts an offer from a brand is not modeled or inferred — they self-identified. The acceptance is the targeting signal. The most motivated buyers in any market are the ones who said yes.
Structural forces are making the old model unsustainable
Cookie deprecation, App Tracking Transparency, GDPR/CCPA enforcement, and rising consumer awareness are converging. The brands and platforms that build on consent infrastructure now are the ones that won't be rearchitecting in five years.
What mymodel is building
mymodel is the marketplace that gets people direct payment for direct consent. Users build a 360-degree behavioral Stats Card — a digital profile they own completely. Brands search for and deploy Audience Orders into matching behavioral segments, paying users directly for permission to reach them.
Unlike data brokers or ad networks that extract and resell consumer data without meaningful consent or compensation, mymodel makes the payment the consent. Every transaction is per-offer, explicit, and 100% of the payment goes to the user. mymodel earns through membership and transaction fees — additive to, never taken from, user earnings.
The result is the first audience intelligence system where the quality signal is verified by the financial commitment of the consumer: people who accept an Audience Order are real, motivated, and self-identified.
I got a clear picture of the consumer data industry working with brands trying to reach new audiences — the guesswork, the Frankensteined pipelines, the expensive and extractive data broker systems that everyone was running on.
I saw targeting data collapse from inside the companies selling it. The best stacks in the industry — breaking in real time. And on the other side of that: consumers generating the value that powered the whole system, seeing none of it.
Once I understood how one-sided this was, I felt cheated on their behalf. mymodel is what I'm building because people deserve to be part of the economy they're powering — not just the extraction target at the bottom of it.
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Full projections, unit economics, brand acquisition model, and investor materials are available to qualified investors under NDA.