One design partner per category. Establish the first campaign-performance case study in yours.
Explore the pilot
The paid consent marketplace for consumer data

A Better Market for
Consumer Data.

Reach a new market. Understand what drives it.
Put that intelligence to work in your campaigns.

Place paid consent offers for ad-critical behavioral data from real users in your target market.

Campaign performance

Reach beyond the market
you already know.

Your first-party data

People already in your ecosystem.

Your customers, visitors, and engagers are valuable inputs. When they seed lookalikes, expansion starts with people your brand has already reached.

mymodel data

People in the market you want to reach.

Find real users who match that market. Request their behavioral data through paid consent, then use it to inform campaigns and prepare a seed for lookalike audiences.

A new source of campaign input, alongside your first-party data. The opportunity: better performance as you expand into new audiences.

Know the market
before you make your move.

Ask questions about the real behavior of your target audience through AudienceGPT. Use what people actually do to inform what you say, what you offer, and who you reach.

Questions worth asking

Which brands do they buy?

Inform your competitive positioning.

What else do they buy?

Find context for your offer and creative.

How is their purchasing changing?

Investigate changes before committing media spend.

Illustrative questions. Answers depend on the behavioral evidence users share.

Granted Data

Real behavior.
Permission from the source.

People choose whether to grant your brand access in exchange for payment. AudienceGPT works from that behavioral data, rather than a research participant’s recollection.

The intelligence and activation seed come from the same consenting users. Put insights to work without a separate identity-resolution project.

How it works

Place the offer.
Access begins in 24 hours.

01
Step 01

Define the Market

Tell mymodel who you want to reach. The platform matches your brand with real users who fit that target market.

See what users experience →
Searching network...
0 mymodel users match your criteria
Real mymodel users Behavioral data Target-market match
02
Step 02

Place a Paid Consent Offer

Place a paid consent offer for ad-critical behavioral data. Each matched user receives a push notification and approves or denies the request in one tap.

9:41
m
mymodel now
A brand sent you a paid consent offer
Ad-critical behavioral data · Paid offer
Respond before the offer expires
03
Step 03

Brand Access Begins
in 24 Hours

The clock starts when paid consent offers deploy. Rejected or stalled offers move to the next matched user within the same window. In 24 hours, users who accepted become available to your brand for 30 days.

17
hours
:
42
min
:
09
sec
Consents received within the order window Shared window
● Processing insights
04
Step 04

Understand the Market.
Then Activate.

Research the real behavior of your target audience through AudienceGPT. Then prepare a seed for campaign activation on Meta and Google.

AudienceGPT, mymodel Platform
Seed preparation
Consented users: target-market match · available to the brand
The first exchange matters, too. Start your relationship with a new audience on the right foot.

You might be showing up,
but how are you landing?

An illustrative first impression

Your ad found them at exactly the right moment.

An unexplained introduction A paid request for consent
The Digital Stalker

"Is my phone listening to me?"

No Prior Request Inferred Interest Cold First Touch
The Relationship

Intrusive. You're a stranger who knows too much, and that's the whole problem.

The Vibe

Precision can feel intrusive when the person does not understand how you found them.

The Result

An ad can arrive before there has been any introduction.

Without mymodel
The Invited Guest

"I've literally been looking for this."

Paid Request One-Tap Choice Permission First
The Relationship

Reciprocal. Your first interaction is a paid request the person can accept or decline.

The Vibe

An exchange that gives the person a choice and compensates them for access.

The Campaign Input

The first interaction begins with a paid request the person chose to accept.

With mymodel

More utility from your data budget.
Less disconnected work.

Research and activation, together.

Audience discovery, paid consent, behavioral intelligence, and seed preparation in one platform. Evaluate the combined value against the data and research work you currently buy separately.

Consent is part of the transaction.

Each accepted payment is an individual, brand-specific consent event. An explicit request for access gives your team a clearer basis for permitted data use.

We scope the economics around your market, media program, and existing workflow. Pilot commercial terms are discussed individually.

Help Set the Standard
in Your Category.

Join the design-partner pilot for better-performing campaigns.
Early access. Direct product input. One partner per category during beta.

Explore the category-exclusive pilot