Jordan Smith

Jordan Smith is an innovative leader with a wealth of experience in managing high-impact client portfolios across the Enterprise Retail and CPG sectors. As the founder and CEO of MyModel, she is reshaping how businesses access and utilize user data, prioritizing transparency, and empowering consumers.

With a background in scaling growth-driven consumer brands at industry giants like Microsoft and Taboola, Jordan identified a critical gap in the market: traditional data acquisition practices are often inefficient, opaque, and overly complex. MyModel was born from her vision to create a fair and direct data marketplace, where users retain control and profit from their insights, and businesses receive actionable, high-quality data.

Jordan’s leadership is defined by her commitment to ethical data practices, user empowerment, and technological innovation. She is a strong advocate for an equitable data economy and frequently shares her insights at industry events, championing a future where consumers and companies benefit symbiotically from shared data insights.

Beyond MyModel, Jordan is passionate about fostering ethical standards in data usage and mentoring upcoming professionals in the field. Her goal for MyModel is to continue building a prosperous data economy that brings meaningful value to both individuals and businesses.